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Google Ads measurement reference

Tagging that just works.

Working implementations of lead scoring, enhanced conversions, and SA360 tagging — each page is a live, copy-ready example you can verify end to end.

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Lead Scoring

Pass qualification values into Google Ads via the Google Tag and GTM dataLayer.

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Enhanced Conversions

Automatic, CSS-selector, and JavaScript enhanced-conversion implementations.

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SA360

Search Ads 360 tagging via Google Tag, dataLayer, and Floodlight formats.

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Contact

A contact form demo for capturing and validating lead details.

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Technical Solutions

Reference implementations for Google Ads measurement — lead scoring, enhanced conversions, and SA360 tagging.

Lead Scoring

  • Google Tag (HTML Predefined Values)
  • Google Tag (Programatic Values)
  • GTM (HTML Predefined Values)
  • GTM (Programatic Values)

Enhanced Conversions

  • Automatic
  • CSS Selector
  • JavaScript
  • Code

Tools

  • Iframe (Typeform)
  • Iframe (Calendly)
  • Contact

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